[Insight] Post-COVID MICE Industry: The Changing Landscape of Venues

Redefining Venues and MICE: From Pandemic Challenges to Strategic Innovations I

In 2020, as the world grappled with the impact of the pandemic, David Lee, CEO of VM Consulting, had the privilege of moderating an international conference at the Asia-Pacific MICE Business Festival. This forum focused on how the MICE industry, particularly venues, was adapting to and evolving beyond COVID-19 and explored the necessary steps forward.

Now, nearly four years later, revisiting the insights and evolving trends from that pivotal moment offers an opportunity to reflect on the MICE sector's current and future trajectory. From operational strategies and the integration of digital technologies to the widespread adoption of hybrid events, the challenges and opportunities we once discussed remain more relevant than ever, serving as a catalyst for continued growth and innovation.

We are excited to share the discussions from that time and invite you to join us in envisioning a stronger future for the MICE industry. We look forward to your thoughts and engagement! 🎥

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(C)VM Consulting