Educational Backgrounds

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• PhD, Business School Lausanne ('22-)

• AI executive program, MIT('20)​

• MBA, Aalto Univ, Helsinki ('09)

• BA, Sogang Univ. Seoul ('01) 

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Consulting Experiences

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• Co-work of Janghanpyeong Automotive Center(JAC) development strategy for Seoul Mobility hub

• KISED: Global trade show marketing strategy for K-Startups

• KTO: Korea unique venues marketing strategy

• KTO: 30 Korea unique venues brand marketing strategy

• KDIA: iMiD Korea Display Exhibition operation strategy

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Speech Experiences

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  Venue & MICE marketing

• Seoul/Daegu/Daejeon/Jeju/Incheon/Jeolla/Gyeongju unique venue marketing strategy

• KINTEX venue marketing strategy

• KTO: Korea Unique Venues education program

• GKL: Seven Luck Casino venue marketing

• STO: How to choose unique venues for event organizers

• AKEI: Venue marketing as strategy education program

• Korea MICE Expo: MICE marketing in 21st century

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  Trade show marketing ​

• Seoul city: CES 2022 marketing strategy

• AKEI: Trade show marketing as strategy education program

• INTREE4.0: Hannover Messe 2022 marketing strategy

• NIPA: Global trade show marketing strategy

• KISED: Trade show marketing as strategy education program for K-Startups

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  Teaching ​​

• Adjunct Professor, Konkuk University, Korea ('19-'21)

• Adjunct Professor, Joongang University, Korea ('18)   

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Work Experiences

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• LYNC Factory ('18~'22)

  • Director of MICE & Venue management business​

• VMC Asia ('16~'18)

  • CEO, MICE Consultant​

• X4MICE ('13~'16)

  • CEO & Co-founder​

• KINTEX ('03~'13)

  • Leader of Exhibition planning team​

  • Venue sales & marketing

  • Venue strategy & performance management

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Books

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• Venue Marketing as Strategy

• 브랜드를 살리는 전시 마케팅 (Trade show marketing for corporate branding)