[News] VM Consulting Selected Again as AKEI’s Consulting Partner for Seoul Exhibition Support Program

In charge of six branding-focused exhibitions, including 'Preview in Seoul'

VM Consulting has been selected for the second consecutive year as a consulting partner for the “2025 Seoul Exhibition Consulting Support Program” organized by the Korea Exhibition Industry Promotion Association (AKEI).

This program, initiated by the Seoul Metropolitan Government, aims to enhance the qualitative growth of Seoul-based exhibitions and strengthen the capabilities of event organizers, with the ultimate goal of boosting the global competitiveness of Seoul’s exhibition industry.

David Lee, CEO of VM Consulting, led branding-focused consulting in 2024 and achieved the only perfect score (100 points) in overall satisfaction evaluations, which included branding, performance assessment, and customer experience (CX). Recognized for his innovative strategies and practical execution, Lee will again oversee consulting for six branding-focused exhibitions this year, collaborating with other domain experts to reinforce the unique competitiveness and sustainable growth of Seoul exhibitions.

The six exhibitions selected for branding consulting this year are:

• Preview in Seoul (Korea Federation of Textile Industries)

• Homecare · Rehabilitation · Welfare Exhibition (WeExpo)

• International Broadcasting, Media, Sound & Lighting Show (Korea E&EX Inc.)

• Korea Electronics Manufacturing Industry Fair X Automotive World Korea (K Fairs Ltd.)

• AIoT International Exhibition (Korea Association of Intelligent Internet of Things)

• Korea Display Industry Exhibition (Korea Display Industry Association)

  
  

“Our goal is to empower exhibitions to go beyond simple profitability and develop clear identities and global competitiveness through robust branding strategies,” said David Lee, CEO of VM Consulting. “By collaborating with fellow consultants, we aim to help Seoul’s exhibitions improve participant satisfaction and re-attendance rates while laying the groundwork for sustainable growth.”

VM Consulting plans to continue leading the paradigm shift in the global MICE industry by delivering tangible results in various consulting domains, including branding, sales, and CX enhancement.

(C)VM Consulting