[News] VM Consulting Selected for NIPA’s Global ICT Pavilion Consulting Project for 2nd Consecutive Year

Providing Strategic Exhibition Consulting for Companies Participating in 4 Major Global ICT Trade Shows

VM Consulting, a company specializing in exhibition and venue consulting, announced on May 8 that it has been selected again to provide strategic consulting services for Korean companies participating in four global ICT exhibitions organized by the National IT Industry Promotion Agency (NIPA) in 2025.

Building on the success of last year’s project, this year’s initiative will support 32 participating companies through tailored exhibition strategy training and one-on-one consulting. The program focuses on enhancing tangible outcomes at the exhibitions and strengthening participants’ capabilities to enter global markets.

The selected exhibitions are as follows:

• North America: AWE USA 2025 (June 10–12, Santa Clara, USA)

• Thailand: GITEX Digi Health 2025 (September 10–12, Bangkok)

• Japan: XR Fair Tokyo 2025 (October 8–10, Tokyo)

• Middle East: GITEX Global 2025 (October 13–17, Dubai)

VM Consulting will provide customized support based on each exhibition’s characteristics and market environment, including:

• Diagnosing participation objectives

• Identifying and targeting key buyers

• Booth operation strategies

• Post-show lead management and follow-up business development

This year’s consulting is structured into two levels—basic and advanced—based on each company’s exhibition experience. First-time participants will receive foundational guidance on exhibition goal setting and buyer engagement strategies. In contrast, returning participants will benefit from in-depth support, such as performance analysis and customized market entry strategies based on their previous outcomes.

With this, VM Consulting is expanding its role beyond pre-show preparation to include post-show global market strategies, providing companies with practical tools to turn participation into measurable success.

David Lee, CEO of VM Consulting, stated,

“We are committed to supporting innovative companies in AI, XR, digital health, and smart city technologies so they can achieve real results in the global market. Our role is to ensure their exhibition participation turns into business performance, not just attendance.”

VM Consulting has a strong track record of providing exhibition and venue marketing strategy consulting for public institutions and private companies. The firm is expanding its global consulting services in the MICE and tech industries.

(C)VM Consulting