Trade show marketing education program launched in Korea

[How to go global by trade show marketing]

VM Consulting announced that newly updated trade show marketing education program launched in Korea.

David Lee, a CEO of VM Consulting, ran one-day class of 8 hours program at last 14th January. This program contains 3 steps of trade show marketing know-hows including before the show, at the show and after the show. Also he delivered practical contents of trade show search, buyer targeting, onsite brand marketing activities, booth management and performance measurement, etc.

This education course is developed by AKEI, the Association of Korea Exhibition Industry, and David Lee has been lectured for 6 years from 2016.

VM consulting also has a plan to launch new education courses such as 'MICE events design using AI' and 'Digital venue marketing strategy' this year.