[News] VM Consulting to Present on Trade Show Marketing at the Korea-Vietnam ICT Business Meeting

Focus on Enhancing Market Entry Results for Companies of Both Nations Through Effective Trade Show Utilization I

VM Consulting announced that its CEO, David Lee, is scheduled to present on trade show marketing strategies at the Korea-Vietnam ICT Business Consultation Meeting 2023.

The event, to be held on November 16th at Yeouido Post Tower in Seoul, Korea, is organized by the National IT Industry Promotion Agency (NIPA) and the Vietnam Software Association (VINSA). It aims to strengthen business ties and unearth joint project opportunities in the ICT sector between Korea and Vietnam.

Featuring 10 Korean and 14 Vietnamese companies, 24 ICT enterprises will gather to share NIPA's export support project achievements and plans. Additionally, one-on-one business meetings between Korean and Vietnamese companies are on the agenda.

Especially noteworthy is David Lee, CEO of VM Consulting, who will present on 'Utilization of Trade Shows to Enhance Market Entry Results for Companies in Korea and Vietnam.' The presentation will cover comprehensive strategies for utilizing trade shows, including pre-event marketing, on-site tactics, and post-event performance management, alongside sharing success stories.

Regarding the event, CEO Lee remarked, "I look forward to sharing trade show marketing strategies that will aid in the successful market entry of Korean and Vietnamese ICT companies. I hope this information will contribute to the growth of enterprises in both countries.“

Ⓒ VM Consulting