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[News] VM Consulting to Give Trade Show Marketing Lectures for Overseas Trade Show Group Pavilion Operators

Sharing Essential Global Trade Show Marketing Know-how for Korea Pavilion and Group Pavilion Operators I

Lotte World Tower

VM Consulting has announced that its CEO, David Lee, will present a specialized lecture on trade show marketing for Korea Pavilion and Group Pavilion operators participating in overseas trade shows. This seminar, co-hosted by KOTRA and the Association of Korea Exhibition Industry, is designed to enhance the job expertise of overseas marketing policy managers and executing agencies involved in group participation support projects for overseas trade shows.

     

The seminar is scheduled for March 21st at the Lotte World Sky Convention 31 in Jamsil, Seoul, Korea. It targets around 120 institutions, including central government agencies, local governments, related organizations, and KOTRA executing agencies. Alongside CEO David Lee, leading experts in the trade show field will participate as speakers to provide in-depth lectures on various topics, such as successful case studies of group pavilion operations at overseas trade shows, on-site marketing, and performance evaluation methods.

     

Through this seminar, VM Consulting plans to share trade show marketing know-how that group pavilion operators must know, delivering practical information through success stories over three hours.

     

CEO David Lee of VM Consulting stated, "Overseas trade shows can be a critical stepping stone for entering the global market, but systematic preparation and strategy are essential for successful outcomes. Through this seminar, we hope that group pavilion operators will understand the core principles and strategies of overseas trade show marketing and obtain valuable information that can be applied to their actual businesses."

     

The seminar is planned to be held twice, in March and August. It aims to provide timely guidance to companies preparing for overseas trade shows and contribute to establishing successful marketing strategies in the global market.


(C) VM Consulting

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