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[News] VM Consulting to Conduct Education on Smart Venue Management Using Digital Technology

Guidance on Venue Marketing Directions for Convention Centers, Unique Venues, and More I


VM Consulting announced that it will conduct an education course titled "Venue Marketing - Smart Venue Management Using Digital Technology" at the Association of Korea Exhibition Industry on June 4th in Jamsil, Seoul.


This 8-hour course will focus on how digital technology can be effectively utilized in three key areas of business event venue facilities: venue facility management, customer service, and operations. Additionally, the course is designed to help venue managers manage their venues smartly in the digital age, enhance customer experience, and maximize operational efficiency.


Instead of merely listing the applications of digital technology, the course will present methods for efficiently utilizing technologies such as AI, digital signage, and mobile tech tailored to the three layers of venue facility management, customer service, and operations. Below are the essential contents of the education program:

  • Venue Facility Management: Efficient space utilization and event scheduling methods through the latest digital technology.

  • Customer Service in Venues: Enhancing engagement using interactive information kiosks and customized mobile apps.

  • Venue Operations: Building intelligent systems for bright lighting, climate control, and facility maintenance.

David Lee, CEO of VM Consulting, who will conduct the course, said, "Through this education, I aim to show the innovative changes digital technology can bring to space marketing. Especially, there will be in-depth discussions on how future digital technologies can be linked to ESG and venue marketing."


The course targets local governments, tourism corporations, CVBs, convention center operators, unique venue operators, etc. Participation is possible through pre-registration. The detailed schedules and registration methods can be checked via the link below.


(C)VM Consulting

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