[News] VM Consulting Successfully Completes Strategic Consulting for ICC Jeju's Second Convention Center

Delivers comprehensive roadmap for new facility's successful launch

Bird's-eye view of ICC Jeju's Second Convention Center

(Seoul, South Korea – September 9, 2025) — VM Consulting, a premier exhibition and MICE consulting firm led by CEO David Lee, has successfully completed the Strategic Consulting Project for the Operation and Activation of ICC Jeju's Second Convention Center.

The comprehensive consulting engagement was initiated to establish a robust operational framework and sustainable revenue model for the new facility, which is slated to open in the first half of 2026. VM Consulting delivered an integrated strategic blueprint encompassing:

• Market and competitive landscape analysis

• Global convention facility benchmarking

• Financial modeling and profitability projections

• Organizational structure and human resource planning

• Integrated marketing and communications strategy

• Policy and governance recommendations

Strategic Vision for Differentiated Growth

The consulting report positioned ICC Jeju's Second Center not as a conventional facility expansion, but as a differentiated MICE destination that leverages Jeju's distinctive cultural heritage while maintaining global competitiveness. The strategy incorporates cutting-edge industry trends including digital transformation and AI-enabled operations, ESG-focused sustainability initiatives, the convergence of cultural tourism with business events, and next-generation workforce development.

Leadership Perspective

CEO David Lee commented:

"This consulting engagement transcends traditional MICE trend analysis—it synthesizes global best practices with Jeju's unique value proposition to create a definitive roadmap for the Second Center's market success. VM Consulting remains committed to delivering customized strategic solutions for both public institutions and private enterprises, driving the advancement and international competitiveness of Korea's convention and MICE sector."

About VM Consulting

VM Consulting is a specialized consultancy focused on the exhibition and MICE industry, offering expertise in global trade show marketing, convention center strategy development, distinctive venue creation, and international market expansion. The firm has successfully executed high-profile projects for premier global exhibitions including CES, IFA, and ADIPEC, while also supporting critical domestic MICE initiatives. This dual-sector experience has established VM Consulting as a trusted partner with a proven track record of delivering excellence across both public and private sector engagements.

(C)VM Consulting