[News] VM Consulting Selected for Korea’s Exhibition Consulting Support Program for the Third Consecutive Year
- 5월 17일
- 2분 분량
Expanding Consulting Services in Exhibition Positioning and Performance Creation Strategies… Delivering High Satisfaction Through Practical Solutions and Ongoing Support
VM Consulting, a Korea-based exhibition and venue consulting company, has been selected for the third consecutive year as an official consulting partner for the “2026 Exhibition Consulting Support Program” organized by the Association of Korean Exhibition Industry.
The program, operated in cooperation with the Seoul Tourism Organization, aims to strengthen the global competitiveness of Korean exhibitions. This year, the project has shifted its focus beyond operational consulting to enhancing the “brand competitiveness” of exhibitions.
In particular, the consulting scope has expanded from exhibition positioning strategies to include “performance creation” areas. Under the 2026 program, VM Consulting will provide consulting services in the fields of exhibition positioning and exhibitor performance enhancement.
In the exhibition positioning sector, the consulting will focus not only on increasing awareness, but also on helping exhibitions establish clear industrial identities and differentiated brand values. In the performance creation sector, VM Consulting will support practical strategies related to buyer engagement, exhibitor business performance, and global exhibition marketing.
According to industry sources, the reason VM Consulting was selected for three consecutive years lies in its ability to provide realistic and actionable strategies through in-depth interviews with exhibition organizers. In addition, the company has continued to provide follow-up support after consulting projects, including ongoing advisory services and exhibitor education programs, which contributed to high satisfaction levels among participating organizers.
HyoungJoo Lee, CEO of VM Consulting, stated, “Exhibitions today must function as strong brands with clear positioning and differentiated value propositions. The industry is moving beyond simply hosting events toward creating exhibition platforms that generate measurable business outcomes for exhibitors.” He added, “We will continue to expand practical and execution-oriented consulting strategies to help Korean exhibitions evolve into globally competitive industry platforms.”
VM Consulting has been providing strategic consulting services for exhibition organizers, convention centers, and unique venues in Korea. Based on its experience supporting companies participating in global exhibitions such as CES, IFA, GITEX, and ADIPEC, the company is expanding its role in strengthening the international competitiveness of Korea’s exhibition industry.
(C)VM Consulting
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