[News] VM Consulting Lead Full-Day Workshop

Trade Show Marketing Strategy on January 16 in Seoul

VM Consulting announced that its CEO and trade show marketing strategist, David Lee, will deliver a full-day training program titled “Trade Show Marketing as Strategy” on January 16 (9AM–5PM) at SETEC, Seoul, hosted by the Association of Korean Exhibition Industry (AKEI) as part of its National HR Development initiative.

The workshop is designed for companies seeking to strengthen trade show performance—from small and medium-sized enterprises preparing for their first trade show to teams aiming to elevate their booth impact, customer engagement, and post-show business outcomes.

A Practical Blueprint for Turning Trade Shows into Results

This intensive course will cover:

• Understanding trade shows as strategic marketing platforms

• Designing a brand-aligned booth concept

• Attracting and engaging the right buyers

• On-site pitching methods and team roles

• Lead qualification and post-show follow-up

• Transforming trade shows into long-term business opportunities

Participants will gain practical frameworks, templates, and field-tested tools that can be applied immediately to real-world trade shows—both domestic and global.

(C)VM Consulting