[News] VM Consulting Launches Exhibition Marketing Training and 1:1 Consulting Program for AWE USA 2026 Participating Companies

Supporting Korean XR and Digital Content Companies with Practical Buyer Meeting Strategies and Global Market Entry Consulting

SEOUL, KOREA — VM Consulting has officially launched a specialized exhibition marketing education and one-on-one consulting program for Korean companies participating in AWE USA 2026, one of the world’s largest XR (AR/VR/MR) industry exhibitions, scheduled to take place in Long Beach, California.

The program is being conducted as part of the “2026 Global Market Participation Support Project for Digital Content Convergence Companies,” organized with support from the Ministry of Science and ICT and the National IT Industry Promotion Agency (NIPA). Seven Korean XR and digital content companies are participating in the K-Digital Contents Pavilion at AWE USA 2026.

VM Consulting is providing practical education and tailored consulting focused on global exhibition marketing, buyer engagement strategies, on-site communication, and business model-based pitching. The training is designed to help participating companies move beyond technology-centered presentations and develop market-oriented communication strategies that resonate with global buyers and partners.

The consulting program includes:

• Buyer classification and priority management strategies

• Practical global buyer meeting and asking techniques

• Business model-based pitching and storytelling development

• On-site booth operation and visitor engagement methods

• B2B meeting preparation and follow-up strategies

• Local sales support and post-technology support consulting

• Networking and partnership strategies with global XR ecosystem players

  
  

In particular, VM Consulting emphasizes that successful exhibition marketing today is not only about technology demonstrations, but also about presenting clear business models, local market strategies, and scalable partnership opportunities to global buyers.

“AWE USA is not simply a technology exhibition. It is a global business platform where XR companies must communicate practical value, operational capabilities, and market applicability,” said David Lee, CEO of VM Consulting and Adjunct Professor at Hallym University. “Our goal is to help Korean companies transform technical excellence into real business opportunities and sustainable global partnerships.”

AWE USA 2026 is expected to attract more than 6,000 attendees, 300 exhibitors, and 400 speakers from around the world, serving as one of the most influential global gatherings in the XR industry.

VM Consulting has previously provided exhibition marketing consulting and education for global exhibitions including CES, IFA, ADIPEC, VIVA Technology, GITEX, MWC, and XR Fair Tokyo, supporting Korean companies in strengthening their global exhibition competitiveness.

(C)VM Consulting