[News] VM Consulting Developed Global Venue Academy Program.

2023년 4월 4일1분 분량

Initiate preparation for Venue education and consulting business in Asia. I

VM Consulting announced on the 4th that it had developed a Global Venue Academy Program (VAP) to enter the Asian market.

VM Consulting, providing venue & trade show consulting services, recently received an offer from a DMO in Indonesia to conduct venue marketing training. Then VM Consulting interviewed related market experts such as Indonesia and Singapore to investigate the possibility of the venue consulting business entering Asia. In common, there is an excellent need for venue marketing and content development through convergence with K-culture. In particular, as the tourism and business event market in Southeast Asia, such as Singapore, Thailand, and Indonesia, grows, there is a great need to develop management capabilities such as building a representative venue and revitalizing operations. David H.J Lee, CEO of VM Consulting, who developed the VAP(Venue Academy Program), said, "Korea's venue operational capability is already world-class," adding, "I want to continue to pass on venue marketing know-how to countries that consider Korea as a role model not only Southeast Asia.