[News] VM Consulting conducts marketing training for Korea Expo 2023 in Paris.

2023년 4월 11일1분 분량

Sharing know-how in trade show marketing in Europe for the Seongnam Industrial Promotion Agency's exhibitors I

VM Consulting announced that it will conduct trade show marketing training for companies participating in the Korea Expo 2023 in Paris from May 13 to 15.

The Korea Expo 2023 will be held to support Korean SMEs' entry into the European market to mark the 60th anniversary of Korea-EU. It will be held at the Paris Expo Porte de Versailles exhibition center and will participate in about 200 exhibitors, including K-food, tech, and beauty, combined with K-contents. Korea International Trade Association and Exporum, Inc. host the show.

VM Consulting will share practical trade show marketing know-how for entering the European market with the Seongnam Industrial Promotion Agency's exhibitors participating in the Korea Expo. In particular, it will deliver active marketing techniques such as pre-promotion to invite local buyers, onsite marketing, trailer-type buyer briefing, etc.

"Preparation determines everything about participating in the overseas trade show," said David Lee, CEO of VM Consulting. And "I will share various marketing know-how for Korean SMEs' overseas expansion and provide solutions suitable for practical participation purposes."