[News] VM Consulting Completes Global Exhibition Marketing Consulting for CommunicAsia and AWE USA 2026 Participating Companies

Providing practical overseas exhibition strategies for AI, XR, and digital content companies — from booth branding to buyer engagement strategies

VM Consulting, led by CEO David Lee, announced the successful completion of its exhibition marketing education and one-on-one consulting program for companies participating in CommunicAsia and AWE USA 2026, two of the leading global exhibitions in the ICT and XR industries.

The program was designed for Korean companies preparing to enter global markets in the fields of AI, XR, digital content, and deep tech. Rather than focusing solely on exhibition participation, the consulting emphasized strategic global positioning and practical business performance creation for each participating company.

Based on in-depth company interviews, VM Consulting provided customized consulting in areas including:

• Core brand message development

• Global buyer pitching strategies

• Booth branding and positioning

• On-site buyer engagement scenarios

• Post-exhibition marketing and follow-up strategies

  
  

For AWE USA 2026 participants, the consulting focused on strengthening “problem-solving market messaging” tailored to the U.S. XR market and global tech exhibition trends, moving beyond technology-centered presentations toward customer-oriented communication strategies.

For CommunicAsia participants, VM Consulting proposed exhibition operation strategies and buyer communication approaches specifically designed for Southeast Asian market characteristics and regional business culture.

David Lee, CEO of VM Consulting, stated:

“In global exhibitions today, participation itself is no longer enough. What matters more is how companies position themselves in the market through compelling messages and memorable experiences.”

He added:

“Global exhibitions are rapidly evolving from product showcases into competitions of brand experience and business storytelling. VM Consulting will continue expanding its practical exhibition marketing consulting services to help Korean companies compete more strategically in global markets.”

VM Consulting has provided education and consulting services for companies participating in major global exhibitions such as CES, IFA, GITEX, AWE USA, and ADIPEC. Recently, the company has been expanding its consulting expertise for AI, XR, and deep-tech companies seeking global market opportunities.

(C)VM Consulting