[News] VM Consulting Announces Achievements: Consulting 27 Unique Venues and 139 Exhibition-Participating Companies

Expanding Business Consulting to Convention Centers in 2025 and Strengthening Overseas Operations through Global Networks

David Lee, CEO of VM Consulting, has announced performances.

VM Consulting (CEO: David Lee) has unveiled its achievements in venue and exhibition consulting over the past year, along with its vision for the future. In 2024, VM Consulting successfully provided consulting services to 27 unique venues and supported 139 domestic companies participating in major global exhibitions such as CES, MWC, IFA, and GITEX, driving significant results across key industries, including IT, biotech, healthcare, and beauty.

Key Achievements

In the unique venue consulting sector, VM Consulting actively participated in activation projects for Korea Unique Venues and venues in Gwangju, Yeosu, Gyeonggi-do, Jeju, and Busan. The firm proposed innovative strategies for venue operations tailored to each location’s unique characteristics.

During the consulting process, VM Consulting developed optimal pricing strategies for each venue, enhanced digital channel capabilities, and designed differentiated experiential programs, maximizing venue competitiveness. These strategies improved operational efficiency, created unforgettable experiences for visitors, and contributed to boosting the local economy. Notably, VM Consulting established a foundation for continued venue activation, including ongoing 1:1 consulting for venues rooted in traditional culture, such as Ogaheon in Gwangju.

Ogaheon in Gwangju

In the global exhibition consulting sector, VM Consulting supported domestic companies participating in prominent international exhibitions such as CES (Consumer Electronics), MWC (Mobile Technology), IFA (Consumer Electronics and IT), and GITEX (Middle East IT and Digital). The firm provided services including △identifying overseas buyers, △establishing collaboration channels, and △developing on- and offline marketing strategies to maximize exhibition impact, ensuring tangible results for clients. Noteworthy achievements include MOU signings with local buyers and participation in global IR pitching sessions by companies attending CES, ADIPEC, and BIBAN.

Korean Startup has signed an MOU in BIBAN 2024

Future Vision

David Lee, CEO of VM Consulting, stated, “We will continue to achieve success alongside our clients by leveraging our expertise and experience in unique venue and global exhibition consulting. We are committed to becoming an innovative partner in the global market.”

Starting in 2025, VM Consulting plans to expand its consulting scope to include convention centers and individual venues while strengthening its global network to accelerate overseas market entry. By offering tailored consulting services for key industries such as IT, biotech, healthcare, and beauty, the firm aims to establish itself as a leading innovator in space and exhibition consulting both domestically and internationally.

(C)VM Consulting